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Author Archives: micahbinns

Simple Ways to Eliminate the Tire Kickers

In any business, you’ll spend a certain amount of time on clients who will never pay you. Website designers quote jobs that never come to fruition. Car dealers spend hours chatting up customers who will never buy. Book agents read countless manuscripts they will never be able to sell. And coaches spend time giving out […]

Coaching Business Makeovers: It’s Time for a Change

When is the last time you changed the theme on your website? Changed your headshots? Rewrote your “About” page? If the answer to any of those is more than a year ago, listen up, because big coaching paychecks require more than a fancy sales page and an email pitch. If you want to attract high-end […]

5 Ways to Uplevel Your Credibility

If you want to earn top dollar for your coaching programs, it’s clear you’ll first have to become the go-to expert in your niche. You’re likely already working toward that goal, and probably have been for some time, but if you’re not quite there yet, here’s how to jumpstart your career. Content Creation. This is […]

Your First Live Event: Start Small, Think Big

Hands down, one of the best ways to boost your credibility as a coach is to host your own live events. They’re a chance for you to show off your expertise, provide social proof (your guest speakers will do that for you), and get your name in front of more potential clients and customers. So […]

Mindset Matters: Getting Inside the Head of Top Dollar Coaches

When you think about the highest earning business coaches, people like Ali Brown and Carrie Wilkerson and Marie Forleo, what comes to mind? Charisma, experience, and expertise are often at the top of the list, but would it surprise you to know that those are not the most important characteristics? In fact, while those things […]

Three Powerful Tools That Make Hosting a Virtual Summit Easy

Ask any online event organizer or host what her biggest struggle is, and she’ll nearly always say it’s technology. From not knowing what apps to use to not understanding how they work to fighting to connect them with each other, tech is the one thing that holds most people back from hosting an online event. […]

Single Focus: The Secret to Powerful VIP Days

Unlike a 3-day conference or telesummit, VIP days are generally tightly focused with a single goal. You want your client to walk away having solved her biggest business problem (or at least one that’s been holding her back for some time) and be able to jump back into work with a sense of accomplishment. You […]

Social Proof Sells: How to Build a Buzz During Your VIP Day and Sell Out Future Events

Selling anything online today requires plenty of “social proof.” Testimonials, “likes” and “shares,” re-tweets and re-grams are all ways of saying “I like this. It’s worthy of my time and money.” For training programs, ebooks and other downloadable items, testimonials are the biggest and best tool in your toolbox. But when you’re running a live […]

Weeding Out the Wannabes: How to Design a VIP Application Process That Works

Ask anyone who has ever offered coaching services before and they’ll tell you that a certain percentage of clients simply will not (or can not) do the work. Sure, they love the idea of having a coach. They might know a good coach is the secret to business and life success. But for some reason, […]